Diseño de un plan de marketing ecológico para el control y manejo de desechos sólidos de papel generados en empresas para el Ministerio del Ambiente en la ciudad de Quito
The degree work presented in this thesis is to design a marketing plan for the control and ecological solid waste management of paper generated by service companies to the Ministry of Environment in the city of Quito. With the formulation of the problem is started market research to determine how m...
| Autor Principal: | Armas Heredia, Nathalia Concepción |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5196 |
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| Sumario: |
The degree work presented in this thesis is to design a marketing plan for the control and ecological solid waste management of paper generated by service companies to the Ministry of Environment in the city of Quito.
With the formulation of the problem is started market research to determine how much paper consumed in business workers, if the paper is consuming organic certification on the label if they have a recycling method, if they deposit the waste in special containers and if you give it to a management company.
The goal is to design a green marketing plan which shapes the national program of integrated solid waste management approved by the Ministry of Environment in the city of Quito in 2013. |
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