Diseño de un plan de marketing para la empresa Textil Finatex dedicada a la producción y comercialización de sábanas en la ciudad de Quito
The growing textile market where quality and quantity that offer large organizations attract many consumers. This reality makes difficult that small and medium enterprises can compete for space in the domestic market. This marketing plan is intended to FINATEX Company that is a faithful representat...
| Autor Principal: | García Gutiérrez, Jonathan Fernando |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5229 |
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| Sumario: |
The growing textile market where quality and quantity that offer large organizations attract many consumers. This reality makes difficult that small and medium enterprises can compete for space in the domestic market.
This marketing plan is intended to FINATEX Company that is a faithful representative of small and medium businesses in the city of Quito. This company wants to have a greater presence in the city market.
This research is mainly based on the need of the organization to attract more customers into their stores, for this reason it is proposed strategies that enable organization meet the objectives can be fulfilled into a set period. |
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