“Diseño de un plan de marketing para la empresa comrepsa, dedicada a la fabricación, importación y comercialización de equipos industriales, ubicado en el sector norte de la ciudad de Quito”
The COMREPSA company dedicated to the manufacture and sale and import of industrial equipment, located in the northern sector of the city of Quito. COMREPSA has a very wide range of products but at the request of the owner thereof to a study based products representing higher income and less expl...
| Autor Principal: | Llano Paneluisa, Nelly Raquel |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/6461 |
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| Sumario: |
The COMREPSA company dedicated to the manufacture and sale and import of
industrial equipment, located in the northern sector of the city of Quito.
COMREPSA has a very wide range of products but at the request of the owner
thereof to a study based products representing higher income and less exploited
domestically Bridges Cranes will .
In recent years the company has maintained its service without major changes , and
based on the same operational structure that has given results.
However, the revenue from the sale of overhead cranes have declined steadily year
after year , so it is clear that customers do not show the same satisfaction.
For the development of field research project was conducted to measure what is the
behavior of buyers of industrial inputs, which will serve as support to project future
demand will CONREPSA. |
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