Estudio de pre factibilidad para la producción y comercialización de productos químicos para la línea doméstica y automotriz en la ciudad de Quito

This study has the purpose to determine the feasibility level would, production and marketing of chemicals for household and automotive line in the city of Quito. The research is organized as follows: It builds and initiates research market research, and that is the bond that exists between the org...

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Autor Principal: Salinas Idrovo, Christian Fabián
Formato: bachelorThesis
Idioma: spa
Publicado: 2013
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/5379
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Sumario: This study has the purpose to determine the feasibility level would, production and marketing of chemicals for household and automotive line in the city of Quito. The research is organized as follows: It builds and initiates research market research, and that is the bond that exists between the organization and the market environment in which some processes such as specification, collection, processing, analysis and interpretation involves information to help you get a better way to understand the management and market environment, identify problems and opportunities, and to develop and evaluate courses of action by applying the 4 P's of Marketing Mix, where the product is specified, its price, the square and its distribution