Análisis de la representación de la mujer en la publicidad de la revista Cosmopolitan.
This article has as a principal theme the analysis of the representation of the women in the advertisements of the magazine Cosmopolitan between May, June and July of 2014. The purpose is to know the form that the women is represent, the stereotypes that are managed by the public advertisement...
| Autor Principal: | Mejía Sampedro, Jhael Eliana |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/12461 |
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| Sumario: |
This article has as a principal theme the analysis of the representation of the women in
the advertisements of the magazine Cosmopolitan between May, June and July of
2014. The purpose is to know the form that the women is represent, the stereotypes
that are managed by the public advertisements at the moment, and how the public is
identify with the advertisement according with the marks and products. Considering
that the magazine is for woman where they are represent with a lot of make up inside
the ambits of the movie, television and fashion that transmit the society that the
physical is important in some spaces.
The analysis that is realized try to identify to what people is this magazine, in according
with the marks, products and models that appear to know under what stereotypes is
represent the women in the present, if they have schemes of inclusion or exclusion. |
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