Propuesta de creación de un periódico institucional para la empresa fabricamos Ecuador FABREC EP dirigido a su público interno
The present work presents a communicative proposal about the creation of an institutional newspaper for the public company called “Fabricamos Ecuador (FABRE EP)”. The newspaper is intended to improve and reinforce internal communication among the members of the organization. In order to accomplish s...
| Autor Principal: | Ulcuango Guachamboza, José Luis |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7471 |
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| Sumario: |
The present work presents a communicative proposal about the creation of an institutional newspaper for the public company called “Fabricamos Ecuador (FABRE EP)”. The newspaper is intended to improve and reinforce internal communication among the members of the organization. In order to accomplish such task was necessary to gather conceptual information of the organizational communication, its characteristics, tools, behavior and organizational culture, as well as journalism concepts in order to understand the company’s processes. Furthermore, it was also necessary to make an approach to the communication-improvement where the employees play an essential part in the company’s development in benefit of professional and institutional achievements. |
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