Diseño de un plan de marketing para la empresa Seincar dedicada a la comercialización de equipos de seguridad industrial, ubicada en el sector sur de la ciudad de Quito.
The design of the marketing plan for SEINCAR Seguridad Industrial, has the purpose of generating strategies that allow to the company to have a corporate image, to strengthen its positioning in the market, to increase its sales and to generate difference in the market o...
| Autor Principal: | Espinoza Jácome, Pablo Andrés |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5756 |
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| Sumario: |
The design of the marketing plan for SEINCAR Seguridad Industrial, has the
purpose of generating strategies that allow to the company to have a corporate image,
to strengthen its positioning in the market, to increase its sales and to generate
difference in the market of commercialization of products safe industry.
So that the plan of proposed marketing has the prospective efficiency, presently
thesis work is analyzed different factors of the environments where SEINCAR is
unwrapped, having this way important and useful information to outline strategies
that improve the revenues of the company, this study is carried out in the chapters
two three where it is gathered essential data for the development of the proposal. |
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