Análisis de los estereotipos publicitarios de la modernidad y sus impactos en los jóvenes de Quito. Estudio de caso en el centro comercial Iñaquito
The following analysis attemps to find the relation between publicity, stereotypes, consumption and modernity. Also the influence that they produce in teenagers between 15-18 years old that assist to Centro Comercial Iñaquito through an approachment...
| Autor Principal: | Almeida Martínez, Ariana Estefanía |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5897 |
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| Sumario: |
The following analysis attemps to find the relation between publicity, stereotypes,
consumption and modernity. Also the influence that they produce in teenagers
between 15-18 years old that assist to Centro Comercial Iñaquito through an
approachment made with surveys and interviews. This tries to figure out the
influence of the communicanications, stereotypes and how they encourage the
consumption. Understanding the generation of such stereoypes, lifestyles' diffusion
can bee interpreted. The first chapters made a conceptual approachment based on the
one hand, by the terms used in the investigaitons; and on the other hand by the
functionalist and structuralist theories as elements of communication. |
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