Plan estratégico comunicativo para el mercado artesanal del sur de Quito.

Communications being a fundamental pillar of human life has been necessary to relate it to the organizational ambit with the interest of studding systematically the way of communication within organizations. Therefore the main objective of this research work is to propos...

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Autor Principal: García Quingaíza, Lorena Estefanía
Otros Autores: Silva Rosero, Evelyn Andrea
Formato: bachelorThesis
Idioma: spa
Publicado: 2014
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/5882
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Sumario: Communications being a fundamental pillar of human life has been necessary to relate it to the organizational ambit with the interest of studding systematically the way of communication within organizations. Therefore the main objective of this research work is to propose a strategic plan for the Mercado Artesanal Rodrigo de Chávez, from a basic conceptual basis, as well as the Mercado Artesanal´shistorical background, these concepts and historical basis helped us develop the strategic plan