Revista La bicicleta como medio de transporte urbano
The constant urban growth, demographic growth and the expansion of the city of Quito have generated the massification of transport causing saturation of mobility, which has generated the search for alternatives to be transported in an ecological way. One of the formulas that give answer is to ado...
| Autor Principal: | Vallecilla Mosquera, Jorge Alberto |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2017
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/13632 |
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| Sumario: |
The constant urban growth, demographic growth and the expansion of the city
of Quito have generated the massification of transport causing saturation of mobility,
which has generated the search for alternatives to be transported in an ecological way.
One of the formulas that give answer is to adopt models of other cities where the
bicycle is a means of legitimate transport. For this reason, the theme: "The bicycle as
a means of urban transport", where its diffusion will be made through an informative
magazine, with the purpose of encouraging its use within the community.
The main objective of this communicative product is the creation of an
informative magazine to encourage the use of the use of the bicycle as a means of
transportation, as well as to analyze the benefits of using the bicycle as a means of
transportation and to know the theoretical basis of the Magazine and how to create it.
The research that was developed was ethnographic that through a field study
with participatory observation and interviews conducted in the city of Quito, was able
to collect information on the benefits of using the bicycle.
Because of this study, we have the preparation of the information magazine
where four sections will be deployed each with an article to inform and encourage the
reader to use the bicycle as a means of transportation in the city of Quito. |
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