Diseño de un plan estratégico de marketing para la empresa Mayent S.A. dedicada a la venta e instalación de sistemas de seguridad electrónica ubicada en la ciudad de Guayaquil
The present work is to design and develop a strategic marketing plan for the company MAYENT SA, dedicated to the marketing and installation of electronic security systems in the in the Guayaquil city. The objective of this plan is analyze the internal and external fac...
| Autor Principal: | Luna Suárez, Paola Nathaly |
|---|---|
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5763 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The present work is to design and develop a strategic marketing plan for the
company MAYENT SA, dedicated to the marketing and installation of electronic
security systems in the in the Guayaquil city.
The objective of this plan is analyze the internal and external factors of the company
which affect directly to it, followed by this company presents Mayent SA which will
familiarize you with this, it is important to emphasize that many aspects have been
structured on the basis personal interviews with the manager and first formalized in
an official document. |
|---|