Diseño de un plan de marketing para la empresa HC consultores dedicada a la asesoría de riesgos integrales en instituciones financieras privadas del Ecuador, ubicada en la ciudad de Quito.
The Integrated Risks encompass the possibility of the occurrence of any event that may result in negative or dramatic financial consequences. Today, an entire field of study about the financial risk has been developed to lessen its impact. Therefore, it has led to th...
| Autor Principal: | Mantilla Jijón, Natalia Fernanda |
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| Otros Autores: | Sánchez Jiménez, Guido Mauricio |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5803 |
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| Sumario: |
The Integrated Risks encompass the possibility of the occurrence of any event that
may result in negative or dramatic financial consequences. Today, an entire field of
study about the financial risk has been developed to lessen its impact. Therefore, it
has led to the creation of companies in Ecuador that provide these services.
This thesis has been developed taking into account the needs of a Marketing Plan for
the company HC Consultores, the proposed strategies and the benefits from their use
within the company. |
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