Estructuración de un modelo para la fidelización del consumidor de pastas dentales comprendido entre 20 a 24 años de edad, en la parroquia Quitumbe, ubicada en el sur de la ciudad de Quito
In the present thesis a review of the theoretical existing bases on the clients´ loyalty will be analyzed, and in this way the panorama will be clearer, allowing us to develop the research. In order to complete a market research through the use techniques, as the focus group and the survey. In the...
| Autor Principal: | Egas Hidalgo, Viviana Nathaly |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/10141 |
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| Sumario: |
In the present thesis a review of the theoretical existing bases on the clients´ loyalty will be analyzed, and in this way the panorama will be clearer, allowing us to develop the research. In order to complete a market research through the use techniques, as the focus group and the survey.
In the study we will able to know more about customers from 20 to 24 years old, since they are the ones, who we try to fidelize. It is needed the major possible information about this, which means: the needs, preferences, tastes and other aspects that help structure a model that adapts both, to the needs of the customers,and, to the needs of the Ecuadorian companies.
The model is structured according to the obtained information in the research, bearing in mind that, it is widely competitive and it is necessary to search, to create and to support the loyalty of the clients, which means, to look for techniques of loyalty and if they do not adapt to the proper needs of the company and of the clients, it will be necessary to create new techniques and then keep them to archive the last purpose which is the loyalty of the client. |
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