“Diseño de un plan de marketing para la Cía. Semerca, empresa dedicada al asesoramiento y comercialización de seguros, ubicada en el Distrito Metropolitano de Quito.”
The following marketing plan will ensure that a company dedicated to the marketing of insurance in the Ecuadorian market as Semerca S. A. Producer of Insurance Adviser, can become in a company more recognized than it currently is, still in its most of the time obtaining as competitive results direct...
| Autor Principal: | Viera Caicedo, Diego Santiago |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5250 |
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| Sumario: |
The following marketing plan will ensure that a company dedicated to the marketing of insurance in the Ecuadorian market as Semerca S. A. Producer of Insurance Adviser, can become in a company more recognized than it currently is, still in its most of the time obtaining as competitive results direct the growth of the portfolio of clients, the tranquility of its governing body, and the compliance of each of the expectations that have been raised at the beginning of an annual plan commercial.
To implement the marketing plan will begin with an analysis of the market size and growth of this undertaking, as well as include information on the range of needs of our customers, their perceptions and behaviors of purchase; with which we will get the necessary data and information of the impact of the implementation of this plan in our market. |
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