Estructuración de estrategias para el posicionamiento de marca de productos de origen comunitario en la ciudad de Quito como medio de fortalecimiento de la economía popular y solidaria.
Titling this paper starts from the theoretical framework of concepts applicable to the determination of advertising strategies and marketing equally to address the processes of economic empowerment of community enterprises, an analysis of the experiences made European and Latin American countries th...
| Autor Principal: | Torres Obando, Mariana Nataly |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9160 |
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| Sumario: |
Titling this paper starts from the theoretical framework of concepts applicable to the determination of advertising strategies and marketing equally to address the processes of economic empowerment of community enterprises, an analysis of the experiences made European and Latin American countries that have ventured into practice the economic model of popular and solidarity economy. |
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