Producción de un programa piloto en formato de radio revista para la promoción, difusión y revitalización musical de los artistas nacionales en sus diferentes géneros para ser emitido en Radio Mensaje de Cayambe.
This research project in Cayambe, Province of Pichincha, focuses on Social Communication as expressed through radio and aims to promote, disseminate, and revitalize the works of national musical artists. To achieve this, the radio magazine “Alza, alza, que te han visto” was created as a pilot progra...
| Autor Principal: | Naranjo Garzón, María Alexandra |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/7961 |
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| Sumario: |
This research project in Cayambe, Province of Pichincha, focuses on Social Communication as expressed through radio and aims to promote, disseminate, and revitalize the works of national musical artists. To achieve this, the radio magazine “Alza, alza, que te han visto” was created as a pilot program to be later used in the Radio Program “Mensaje” 1590 a.m. in Cayambe.
Emphasis has been placed on radio communication, because it is a way to widely spread music to the people living in Cayambe.
The radio magazine format was chosen because it is considered the most appropriate way to explain the different cultural artistic expressions of our country. |
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