Diseño de un plan de marketing para la empresa Durypconstruc Cía. Ltda. Dedicada a la construcción de estructuras metálicas ubicada en la cuidad de Quito en el Sector El Batán
In summary, the first step will be the identification of the theoretical sources that will support the proposal, appointment is the main reference and theoretical basis for technical development of the proposal will be discussed later general business aspects DURYPCONSTRU...
| Autor Principal: | Armijos Torres, María Alexandra |
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| Otros Autores: | Armijos Torres, María Soledad |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5819 |
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| Sumario: |
In summary, the first step will be the identification of the theoretical sources that will
support the proposal, appointment is the main reference and theoretical basis for
technical development of the proposal will be discussed later general business
aspects DURYPCONSTRUC CIA LTDA., and will gather information about the
management of the determining factors such as customers, competitors, etc.., Is done
well in gathering information through surveys of potential customers, which will
identify the needs of customers and existing demand at present the type of product
offered by the company, will also develop the Department's proposal and marketing
plan for the company, which is the fundamental tool of technical support to the
operations of the department, and finally will be the development of financial study,
which will determine the viability of the project, and this will serve as a tool for
decision-making in the company on the proposal to improve the same. |
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