Serie audiovisual como estrategia comunicativa para prevenir la violencia intrafamiliar.
The Collective "City Lion" is a nonprofit women's association that seeks help others to promote their rights and to reveal the gender violence that increasingly afflicts society. These women have been abused and seek to raise their voices in against violence. To become known as...
| Autor Principal: | Ordóñez Quezada, Glenda Elizabeth |
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| Otros Autores: | Ordóñez Quezad, Tatiana Elizabeth |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2017
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/13436 |
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| Sumario: |
The Collective "City Lion" is a nonprofit women's association that seeks help others to
promote their rights and to reveal the gender violence that increasingly afflicts society.
These women have been abused and seek to raise their voices in against violence. To
become known as a means of support against this problem, the Collective has developed
forums as the only way to publicize their work by not having communication products to
help disseminate their actions and struggles for women victims of violence. Based on
this background, it provides a communicative work product that helps as a strategy for
citizenship.
Starting off from the point of view of how important are communicative strategies and
in an effort to address these needs, it has been done a communication product that has
been delivered and distributed in the various channels and social networks created
especially for this Collective. The Audiovisual Series is the production of spots, which
are useful for transmitting an audiovisual message in a limited segment of time, with the
goal of bringing clear messages to audiences, attracting attention and generating the best
means cases, reflexive behaviors against this problem, as currently social networks allow
society to disseminate this information to produce the receptor communicative feedback
and to achieve a change of attitude towards the major problems afflicting society. |
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