Proyecto de estructura operativa de una comercializadora de productos ferreteros

The present study was conducted in southern Quito; is considered as a strategic place where new housing projects and buildings are made, enabling better business development in the hardware sector. Market to which this project aims esta analyzed from four perspectives: Demand, ie the consumer perspe...

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Autor Principal: Lara Pazos, Miguel Oswaldo
Formato: bachelorThesis
Idioma: spa
Publicado: 2015
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/7662
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Sumario: The present study was conducted in southern Quito; is considered as a strategic place where new housing projects and buildings are made, enabling better business development in the hardware sector. Market to which this project aims esta analyzed from four perspectives: Demand, ie the consumer perspective. Offer, the offeror orientation and competence. Prices, fixing more convenient for service products to monetary value. Marketing encompasses planning and management.