Propuesta de un modelo de estrategias de marketing deportivo orientado al manejo publicitario en base a estrellas deportivas de basketball en el D.M. de Quito.
The paper aims to present a model of sports marketing strategies based on the use of sport stars of basketball in advertising on DM Quito, the idea arises because at present the use of figures of this discipline in advertising is not as noticeable as in other branches of sport. The main objective o...
| Autor Principal: | Palma Lema, Cristhian Rene |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/10152 |
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| Sumario: |
The paper aims to present a model of sports marketing strategies based on the use of sport stars of basketball in advertising on DM Quito, the idea arises because at present the use of figures of this discipline in advertising is not as noticeable as in other branches of sport.
The main objective of this work is based on model development marketing strategies for that reason we proceeded to prepare a document which describes chronologically precise steps for the preparation thereof, the application of the knowledge acquired in Career Management and Leadership enabled using tools which allowed an understandable and reliable to implement appropriate management in sports especially basketball discipline strategies document.
The main components of the document are the problem statement, theoretical foundation, situational or sector analysis and finally presents detailed proposal of a model of appropriate marketing strategies for the basketball stars can be used in advertising.
To effect the last item market research mechanisms to indicate the preferences of the population of DM was formulated Quito, in turn strategy was designed based on the marketing mix, which provide incentives to the company to use the sports stars of basketball in advertising, so that boost this sector to have more income and followers. |
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