Análisis del impacto económico de las empresas de venta directa de la categoría suplementos nutricionales, en la ciudad de Guayaquil y diseño de un marco estratégico de posicionamiento y sostenibilidad en el mercado.
Direct selling moves an important economic sector in Ecuador specifically the city of Guayaquil, which deserves analysis to design a product positioning and sustainability plan, people who engage in this activity improving independent living status. Achieving advance to solidify more marketing chann...
| Autor Principal: | Jaen Caicedo, Javier Rodolfo |
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| Formato: | masterThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9226 |
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| Sumario: |
Direct selling moves an important economic sector in Ecuador specifically the city of Guayaquil, which deserves analysis to design a product positioning and sustainability plan, people who engage in this activity improving independent living status. Achieving advance to solidify more marketing channels and increasing sales of these products are mixed up. |
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