Estado de arte de la fotografía publicitaria en marcas de ropa.
This article presents an account of the knowledge accumulated about fix photography; the research objective is framed in the positions of well known authors that mention their theoretical approaches and their tendencies. Showing what has been said, about fix photography in fashion brands, and...
| Autor Principal: | Ramos Recalde, María Victoria |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/12479 |
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| Sumario: |
This article presents an account of the knowledge accumulated about fix photography;
the research objective is framed in the positions of well known authors that mention
their theoretical approaches and their tendencies.
Showing what has been said, about fix photography in fashion brands, and at the same
time showing the possible effects, elements and intentions of said messages in the
consumers to which is aimed.
Recognizing that fix photography is an element of language that is proper and
analyzable, which is part of information transmission and in the strengthening of
understanding about the world. Is the technological advance that has produced a specific
change in publicity that shifts from the cost simple and product elaboration, to make
more sense to sell the brands values. Although we have to show that besides the market
function that publicity has, it`s also looking for a social and conversational focus. |
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