Estudio de factibilidad para la creación de un centro recreacional y artesanal enfocado a personas de la tercera edad en el Sur de Quito, sector Chillogallo
This feasibility study aims to raise awareness of the needs of older adults living in the area of Chillogallo to offer an alternative to improve their lifestyle, contributing to a number of recreational activities that allow them to have a distraction and entertainment, and also to maintain a health...
| Autor Principal: | Herrera Landino, Karen Paola |
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| Otros Autores: | Ponce Ortega, Paola Alexandra |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2015
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/9431 |
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| Sumario: |
This feasibility study aims to raise awareness of the needs of older adults living in the area of Chillogallo to offer an alternative to improve their lifestyle, contributing to a number of recreational activities that allow them to have a distraction and entertainment, and also to maintain a healthy life and active aging.
The project consists of four chapters the same as we will detail in the following paragraphs:
Chapter 1, the research problem and defining detailed objectives to address the causes of the problem, basing theoretical, referential and legal manner, which will help us to argue objectively the current situation of the elderly in the Chillogallo sector.
Chapter 2, comprising market research project, which has been put into practice the techniques and instruments of data collection, market segmentation, determination of the sample, analysis of the demand and supply of the elderly population and finally determining the captive demand, ie the number of elderly people is estimated to be participants from the center in the span of 5 years.
Chapter 3, analyzes the macro and micro environment, which will develop the study, determining project engineering, requirements, legal and administrative proposal, legal constitution and marketing mix.
Chapter 4, we present the investment budget planned for the project, financial situation, by preparing financial statements, with this financial situation in which are tools such as NPV, IRR and the WACC that will help us see if It is profitable or not the project. Finally conclusions and recommendations are shown. |
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