Diseño y operativización del proyecto de expansión para la empresa IPANEMA

Therefore, research is specifically went to structure and operationalize a proposal for optimal expansion for the company "Ipanema" in a way that achieves expand their market and maximize their competitive advantage; You identifying the internal and environmental factors in which the Compa...

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Autor Principal: Jiménez Fernández, Freddy Algivio
Otros Autores: Vallejo Gómez, Paula Gabriela
Formato: bachelorThesis
Idioma: spa
Publicado: 2015
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/7597
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Sumario: Therefore, research is specifically went to structure and operationalize a proposal for optimal expansion for the company "Ipanema" in a way that achieves expand their market and maximize their competitive advantage; You identifying the internal and environmental factors in which the Company is developed to determine the characteristics of their competitive advantage, structuring alternatives for expansion and establishing a mechanism for effective assessment, operationalising projects optimal expansion and determining what is feasible and fits the development of competitive advantage.