as redes sociales como herramienta de marketing digital para pequeñas empresas en el área de comida rápida en la ciudad de Quito
The present work analyzes how the big companies of the City of Quito, know that to stay in the market they must adapt to certain changes and without a doubt one of them has been the social networks that are part of their publicity since they take into account, that being connected is one of the tren...
| Autor Principal: | Reyes Tenenpaguay, Karina Elizabeth |
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2018
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/15898 |
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| Sumario: |
The present work analyzes how the big companies of the City of Quito, know that to stay in the market they must adapt to certain changes and without a doubt one of them has been the social networks that are part of their publicity since they take into account, that being connected is one of the trends that have joined millions of people, being considered a means of communication is the perfect key to a relationship between a company with its current and future market, recognizing that social networks are a key tool within of digital marketing, small companies in the fast food area can take advantage of these benefits; loyalty to the current ones, consider attracting new consumers, through their comments feedback certain aspects within the company looking for continuous improvement, to anticipate new needs, market challenges and to offer true brand value.
For the investigative process, it was carried out through the survey technique in two stages, the first for companies registered in the Superintendence of Companies, and the second for final consumers, resulting in social networks becoming a phenomenon globally recognized by all, you must know its use, scope, and impact to maximize its benefits, a space of communication. |
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