Estudio de factibilidad para la implementación de una franquicia de Metropolitan Touring para la ciudad de Santo Domingo de Tsáchila

This proposal contains a feasibility study for the implementation of a franchise Metropolitan Touring to Santo Domingo de los Tsáchilas. This proposal arises from the potential demand for the service, which is why this study will determine the feasibility of implementing the brand in the city, throu...

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Autor Principal: Guevara Comina, Ana Gabriela
Formato: bachelorThesis
Idioma: spa
Publicado: 2014
Materias:
Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/7112
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Sumario: This proposal contains a feasibility study for the implementation of a franchise Metropolitan Touring to Santo Domingo de los Tsáchilas. This proposal arises from the potential demand for the service, which is why this study will determine the feasibility of implementing the brand in the city, through market research, technical study, study administrative, legal, financial study. This first field study was conducted, these data were very helpful to project demand, supply and our potential demand.