Diseño de una marca-región (Place-Branding) para la parroquia de Papallacta ubicada en el cantón Quijos, en la provincia de Napo, Ecuador
In the last decade the development of new information technologies and the process of globalization have made the world becomes a single competitive market, in which each country seeks the most effective way to stand out, especially in terms of tourism. For countries, cities, regions and territorie...
| Autor Principal: | Cadena Anchatuña, Gabriela Gisell |
|---|---|
| Otros Autores: | Larco Guevara, Patricio Alberto |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2013
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5217 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
In the last decade the development of new information technologies and the process of globalization have made the world becomes a single competitive market, in which each country seeks the most effective way to stand out, especially in terms of tourism.
For countries, cities, regions and territories may compete at world level or regionally new tools have emerged from the marketing, with the same principles, but different approaches to achieve placed in the minds of tourists, consumers, etc. To do others prefer certain region on either when making a purchase or a trip, since, all territories are well aware that today must fight with other cities; to obtain resources in this case would come to be tourists or investors. |
|---|