Diseño de un plan estratégico de marketing para la microempresa Variedades TV, ubicada en el centro histórico de la ciudad de Quito D.M.
The present work aims to design a strategic marketing plan for micro "Variety TV", located in the historic center of Quito DM, aimed at meeting the needs of consumers through having a plan will serve as a basis for the implementation of actions set, enrumbadas towards achieving its objecti...
| Autor Principal: | Rumiguano Aleman, Angel Ramiro |
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| Formato: | bachelorThesis |
| Idioma: | ita |
| Publicado: |
2013
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| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/4608 |
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| Sumario: |
The present work aims to design a strategic marketing plan for micro "Variety TV", located in the historic center of Quito DM, aimed at meeting the needs of consumers through having a plan will serve as a basis for the implementation of actions set, enrumbadas towards achieving its objectives, with proposed strategies and the corresponding sequence of activities in monitoring them. |
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