Desarrollo de un plan de marketing para el Whisky River House especial elaborado en la empresa Cavemimport Cía. Ltda. Ubicada en el sector de la armenia, vía Guangopolo en la ciudad de Quito, provincia de Pichincha
Having determined that the company CAVEMIMPORT CIA. LTDA., located in the city of Quito, requires that one of its products, the Whisky “River House Special" counting sales increase the resources that currently the company, so or purpose of this research proposal is...
| Autor Principal: | Conlago Ortuño, Ximena Alexandra |
|---|---|
| Otros Autores: | Guallasamín Andrango, Nidia Enriqueta |
| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2014
|
| Materias: | |
| Acceso en línea: |
http://dspace.ups.edu.ec/handle/123456789/5804 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
Having determined that the company CAVEMIMPORT CIA. LTDA., located in the
city of Quito, requires that one of its products, the Whisky “River House Special"
counting sales increase the resources that currently the company, so or purpose of
this research proposal is to develop a marketing plan in order to position a product to
profitability and sustainability.
Once the scope of this research, the current situation of the development of a
marketing plan aimed at positioning a product, is taken as a unit of analysis in study,
a section of people living in Cantón Rumiñahui. Chosen as a research tool to the
survey, which was considered a population of 35,926 people, which after applying a
formula, we obtained a sample of 286 male persons and female. |
|---|