Un modelo pragmático de crecimiento en ventas
Sales growth requires a management model. In this way, the following article describes a pragmatic sales growth model based on the intersection of two growth options (organic or inorganic) and the two most common distribution channels (direct and indirect). The correct execution of a model that comb...
| Autor Principal: | Céspedes Flores, Jorge Humberto |
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| Formato: | Artículo |
| Idioma: | spa |
| Publicado: |
InnovaG
2017
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| Materias: | |
| Acceso en línea: |
http://revistas.pucp.edu.pe/index.php/innovag/article/view/19747/19813 |
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| Sumario: |
Sales growth requires a management model. In this way, the following article describes a pragmatic sales growth model based on the intersection of two growth options (organic or inorganic) and the two most common distribution channels (direct and indirect). The correct execution of a model that combines those four variables at the same time or independently, according to the business need, will determine a sustainable growth, but only if our organization has the appropriate commercial and functional capabilities. |
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