Consulting report - Euromotors S.A
Euromotors S.A. is the exclusive brand representative of the Volkswagen, Audi, Porsche, and SEAT brands among others within 11 strategic business units in Peru. Since its foundation, the firm has since grown exceptionally in size, scope and sophistication from their original operational function...
| Autor Principal: | Saire Donayre, Juan Diego |
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| Otros Autores: | Sosa Vera, Cynthia Alejandra |
| Formato: | Tesis de Maestría |
| Idioma: | Español |
| Publicado: |
Pontificia Universidad Católica del Perú
2017
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| Materias: | |
| Acceso en línea: |
http://tesis.pucp.edu.pe/repositorio/handle/123456789/9439 |
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| Sumario: |
Euromotors S.A. is the exclusive brand representative of the Volkswagen, Audi,
Porsche, and SEAT brands among others within 11 strategic business units in Peru. Since its
foundation, the firm has since grown exceptionally in size, scope and sophistication from their
original operational function as an automobile importer to their current status engaged in the
sale of vehicles, new and used cars, servicing and sale of original spare parts. As a multi-brand
firm, it maintains 1,052 employees who function relatively autonomously within each business
division for the separate brands. In order to propel the firm forward as a cohesive unit, synergies
within need to be created to eliminate the replication of processes and procedures and to
ultimately streamline overall organizational function.
After a few years of declining profitability, Euromotors is looking at opportunities to
improve its competitive position within the Peruvian automotive retail sector, which is rapidly
changing and increasingly competitive market. In order to withhold a competitive advantage,
a micro-pilot project has been designed within the consulting process, which has taken deep
rooted analysis at both the internal and external environmental factors, to be implemented with
Euroshop, Euromotors’ most profitable division. A cultural transformation will impact the sales
force team of Euroshop; however, before it can be properly administered, overcoming
organizational resistance to change must be dealt with.
The proposed solution develops method for Euromotors to incrementally overcome the
resistance to change in a multi-step system, to increase employee motivation and unity while
increasing intrinsic responsibility to function as a team throughout the entire firm. This
proposal considers the necessity of maintaining commitment to the strategic goals of the
company. Through the development of a strategic map and a KPI based scorecard, the firm will
have visibility on the key factors in garnering true change. Project timeframe is estimated in
six months and total budget in USD 25,500 |
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