Environment, Anti-environment, Probes and Clichés: Marshall McLuhan the Explorer, Revisited.
This article intends to recover some of the key ideas of Marshall McLuhan, and to relocate them from some not well-known and little discussed passages of his works. The first part is devoted to the ideas of environment and anti-environment, and to the possibility of thinking beyond the traditional v...
| Autor Principal: | Roncallo Dow, Sergio |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana - Facultad de Comunicación y Lenguaje
2011
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| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/2437 |
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| Sumario: |
This article intends to recover some of the key ideas of Marshall McLuhan, and to relocate them from some not well-known and little discussed passages of his works. The first part is devoted to the ideas of environment and anti-environment, and to the possibility of thinking beyond the traditional versions that conceive the idea of environment -developed by McLuhan- and the simpler idea of communication environment as synonyms. From an ecological perspective, the second part explores some of the key concepts for the understanding of the works of the Canadian author (such as probe and cliché) and proposes a reading of the central ideas of his thinking in terms of a transductive relation between men and technique. |
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