Caja Cusco: crecimiento en un mercado competitivo
The creation of Caja Cusco is given, on March 28, 1988, by management of the Honorable Provincial Municipality of Cusco, is advised by the Technical Corporation Aleman (GTZ), which has the main influence of the clergy, so in 1988 the Caja Cusco , begins its operations in the local street afflicted...
| Autor Principal: | Barrionuevo Inca Roca, Yavell Adhemir |
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| Otros Autores: | Lozano Alvarez, Derby Ruy, Cayllahua Huallpa, Yolanda, Lonconi Moscoso, Carla |
| Formato: | info:eu-repo/semantics/masterThesis |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Católica del Perú
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/20.500.12404/12353 |
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| Sumario: |
The creation of Caja Cusco is given, on March 28, 1988, by management of the Honorable Provincial
Municipality of Cusco, is advised by the Technical Corporation Aleman (GTZ), which has the main
influence of the clergy, so in 1988 the Caja Cusco , begins its operations in the local street afflicted, in
the heart of the city, then moves to the Portal Espinar where it works as the main headquarters, currently
the CAJA CUSCO, has a modern building in the avenue of Culture where it operates its headquarters
Main.
The purpose of the present case is to provide a tool that can serve the professionals and students of a
financial institution such as CAJA CUSCO, manages to position itself in the financial market and thus
move to be considered in the category of big boxes, since previously it was only in the category of
medium boxes.
Thus, the present case titled CAJA CUSCO: Growth in a competitive market, provides many examples
of decision making, and also creation of new products, this case has as main actor CARLOS HUAMÁN,
who in the beginning as a young Professional, arrives to work with the Archdiocese of Cusco as an
accounting assistant, then enters CENTRUM, at the end of his studies is appointed as Administrator of
the archdiocese, so the 2010 arrives at the board of the Caja Cusco, proposed by the Archbishopric. The
present case has two parts or scenarios, one of them is before the arrival of Carlos Huamán to the board
and the other is during his stay in the directory, so in the first scenario can be evidence that the box
CUSCO, not fulfilled with the purposes for which H Abia was created, it gave a lot of importance to
the medium company and not to the micro-entrepreneurs. The growth of CAJA CUSCO, was something
traditional and to some extent vegetative, which kept it in the midst of other entities in its field. It is so
in the year 2010 Carlos Huamán is appointed as a member of the board of the CAJA CUSCO, where
he begins to see and analyze and as the same mentions begins to learn more about the microfinance, so
after a few months begins to realize some negative aspects that impede the development and growth of
the CAJA CUSCO, for some time while it was a member of the board, this made it impossible to make
or raise the changes that he wanted, one for not having majority in the directory and another for fear.
In the year 2013 is appointed as vice President of the board and after being vacant the post of President
of the board, Carlos Huamán is appointed as Chairman of the Board of the CAJA CUSCO, the already
can propose the changes that he was thinking, is so It proposes changes in the management and the
creation of new Sub-managements, which give good results, then proposes the launching of new
financial products (Credi to the touch) and to strengthen one of the most important pillars of the CAJA
CUSCO, the workers, Providing new qualification tools and also economic and human labor
improvements, so it manages to improve the position of CAJA CUSCO, within the municipal box
segment. And after staying in a fifth place, today we can say that the CAJA CUSCO, is in a third place,
the same that strengthens within the growth in a competitive market |
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