Estudio de caso. Incidencia de las decisiones de inversión y financiación de la pyme cosméticos Broadway S.A para la generación estratégica de valor : estudio de caso (2008-2014)
This paper aims at studies the activity of SME Broadway Cosmetics results under indicators of financial ratios in the period 2008-2014, determining the decisions that led to the decline of corporate value of the company and with them create financial and commercial strategies to recover the company....
| Autor Principal: | Morales Vargas, Natalia |
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| Otros Autores: | Quicazan Montoya, Claudia Lizeth |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de La Salle. Facultad de Ciencias Económicas y Sociales. Finanzas y Comercio Internacional.
2017
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10185/18757 |
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| Sumario: |
This paper aims at studies the activity of SME Broadway Cosmetics results under indicators of financial ratios in the period 2008-2014, determining the decisions that led to the decline of corporate value of the company and with them create financial and commercial strategies to recover the company.
The methodology used for data analysis is a qualitative methodology through interviews and analysis of stakeholders and quantitative methodology through observation of financial indicators.
It is concluded that the company had a loss of corporate value, asymmetric information and misguided decisions.
For the foregoing a number of results are generated and with them commercial and financial recommendations for implementing the improvement of SMEs. |
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