National indez of consumer satisfaction. A proposal for a review of literature
In the last few decades, many researchers in the field of marketing studying consumer behavior have concluded that satisfaction is one of the best indicators for future corporate profits. Since the nineties, national satisfaction indices have been developed as a macro evaluation tool, from the costu...
| Autor Principal: | Ospina Pinzón, Santiago; Universidad de Valencia, España |
|---|---|
| Otros Autores: | Gil Saura, Irene; Universidad de Valencia, España |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2012
|
| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/2600 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
In the last few decades, many researchers in the field of marketing studying consumer behavior have concluded that satisfaction is one of the best indicators for future corporate profits. Since the nineties, national satisfaction indices have been developed as a macro evaluation tool, from the costumer’s point of view, in order to complement traditional objective measures of economic performance. This paper presents a review of the most relevant national satisfaction indices in both practical and academic environments, identifying the variables that configure the models developed in each proposal. The conclusions highlight the importance and relevance of the national satisfaction indices development. Likewise, suggestions that could contribute to obtain better results in future versions are proposed. |
|---|