Loyalty formation and its contribution to tourist destiny management
por: Moliner Velásquez, Beatris
Publicado: (2009)
National indez of consumer satisfaction. A proposal for a review of literature
In the last few decades, many researchers in the field of marketing studying consumer behavior have concluded that satisfaction is one of the best indicators for future corporate profits. Since the nineties, national satisfaction indices have been developed as a macro evaluation tool, from the costu...
| Autor Principal: | Ospina Pinzón, Santiago; Universidad de Valencia, España |
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| Otros Autores: | Gil Saura, Irene; Universidad de Valencia, España |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2012
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/2600 |
| Etiquetas: |
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