Association between Sports Service Quality, Value and User Satisfaction in Spain
The conceptual models facilitate the management of sport services that explain. But the models developed in other countries do not offer guarantees to reproduce correctly in Spain. The aim of this study was to test the reproducibility of the assessment model of sport services proposed by Murray and...
| Autor Principal: | Nuviala, Alberto; Universidad Pablo de Olavide |
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| Otros Autores: | Grao-Cruces, Alberto; Universidad Pablo de Olavide, Fernández-Ozcorta, Eduardo; Universidad de Huelva, Nuviala, Román; Universidad Pablo de Olavide |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2015
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/revPsycho/article/view/3589 |
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| Sumario: |
The conceptual models facilitate the management of sport services that explain. But the models developed in other countries do not offer guarantees to reproduce correctly in Spain. The aim of this study was to test the reproducibility of the assessment model of sport services proposed by Murray and Howat (2002) in the context of sport organizations in Spain. In a sample of 2667 users of sport services in Spain, we have related the concepts of quality, value and satisfaction. We used structural equation modelling. Findings indicated that quality play a role as antecedent of the satisfaction and of the value. We found no relationship between value and satisfaction. This work is a step towards developing more comprehensive models, to assist managers of sport services to devise strategies that increase the satisfaction and user loyalty. |
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