Adaptation and Validation of the Scale of Future Intentions of Behaviour in Customers of Sport Services
Customer loyalty, inside any organization, is transcendental because of the reported income it delivers. Sport business is no exception. This research’s goal was to set up and validate a scale of future intentions of behaviour in sport services. A sample of 2181 users was used in order to validate t...
| Autor Principal: | Nuviala Nuviala, Alberto; Universidad Pablo de Olavide |
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| Otros Autores: | García-Fernández, Jerónimo; Universidad de Sevilla, Bernal-García, Ainara; Universidad de Sevilla, Grao-Cruces, Alberto; Universidad Pablo de Olavide, Teva-Villén, María Rosario; Universidad Pablo de Olavide, Pérez-Ordás, Raquel; Universidad Pablo de Olavide |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2014
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/revPsycho/article/view/3766 |
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| Sumario: |
Customer loyalty, inside any organization, is transcendental because of the reported income it delivers. Sport business is no exception. This research’s goal was to set up and validate a scale of future intentions of behaviour in sport services. A sample of 2181 users was used in order to validate this scale. Factorial exploratory and then confirmatory analyses were made. Reliability and discriminatory validity of the resulting tool were calculated. Results show a reliable and valid tool with three dimensions and ten items, able to determine future intentions of behaviour of sport services customers. |
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