Identifying Strategic Groups in the Insurance Subsector in Colombia
This article analyzes several strategic groups in the insurance subsector in Colombia and their endurance. It uses a methodology similar to the one that Fiegenbaum and Thomas employed in their study on the insurance industry in the United States, as well as applications derived from Amel and Rhoade...
| Autor Principal: | Rojas Berrío, Sandra Patricia |
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| Otros Autores: | Montoya Restrepo, Luz Alexandra, Garcés Cano, Jorge Enrique |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2010
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/3624 |
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| Sumario: |
This article analyzes several strategic groups in the insurance subsector in Colombia and their endurance. It uses a methodology similar to the one that Fiegenbaum and Thomas employed in their study on the insurance industry in the United States, as well as applications derived from Amel and Rhoades’ studies on banking in the same country and studies conducted by Lewis and Thomas on the British retail food store industry. The methodology identifies strategic groups in the Colombian insurance subsector, using financial indicators processed through cluster analysis and the minimum variance method; it determines the stability of such strategic groups through time and establishes a relation between the insurance companies’ performance and the strategic groups’ stability through time. For the period 2000 – 2006, the analysis identifies four strategic groups, with a stability of 93%, and the relation between said stability and the financial performance of the firms that comprise each group. The results are important for understanding the sector evolution and for developing short- and long-term plans aimed at improving its competitiveness. |
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