Applicability of Service-Dominant Logic to the health sector: characterizing the service for the co-creation of value
Context: since the mid-2000s, the services marketing literature proposes Service-DominantLogic as an innovative strategic vision, based on the creation of greater value with - rather than for - the consumer. This paper seeks to explore their applicability to the health service. Methodology: by revie...
| Autor Principal: | Calero Gimeno, Remedios; Universidad Católica de Valencia, España |
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| Otros Autores: | Gallarza-Granizo, Martina G.; Universitat de València |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Editorial Pontificia Universidad Javeriana
2015
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/gerepolsal/article/view/15150 |
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| Sumario: |
Context: since the mid-2000s, the services marketing literature proposes Service-DominantLogic as an innovative strategic vision, based on the creation of greater value with - rather than for - the consumer. This paper seeks to explore their applicability to the health service. Methodology: by reviewing and discussing the theoretical of the specificity of the health service on the premises of the Service-Dominant Logic it has been demonstrated that: a) what its main characteristic elements are, b) how the co-creation of value is achieved in the scope of this service. Results: The credence nature, its critical character and its social dimension characterize the health service. With this reality, the co-creation of value in health care is obtained from the active participation of a patient becoming more informed and understanding of the complex balances of the doctor-patient relationship. |
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