Organizational Communication in the Digital Era: Contexts, Resources and Possibilities
This article places organizational communication within the complex context that characterizes contemporary society, and underlines the power of innovations in information technology and their impact on organizations. It also reflects on how organizational communications have evolved from the so-cal...
| Autor Principal: | Kröhling Kunsch, Margarida; Universidad de Sao Paolo, Brasil |
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| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana - Facultad de Comunicación y Lenguaje
2007
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/signoypensamiento/article/view/3714 |
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| Sumario: |
This article places organizational communication within the complex context that characterizes contemporary society, and underlines the power of innovations in information technology and their impact on organizations. It also reflects on how organizational communications have evolved from the so-called information flows to the interactive and strategic processes that occur today in corporate communications. The article analyzes virtual community as an important strategic target, and it focuses the readers’ attention on the need for digital communication in organizations to adopt integrated communication, through appropriate planning, as a parameter. |
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