Competitive priorities and strategic decision areas in manufacturing. An empirical study in the food sector
The objective of this article is to test some theoretical hypothesis related to the competitive priorities (CP) and strategic decision areas (SDA) in manufacturing strategy (MS). As a main contribution it was identified acomplete set of PC respect to the previous studies; also, empirical evidence is...
| Autor Principal: | Castaño, Laura |
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| Otros Autores: | Vivares Vergara, Jorge Andres, Sarache, William |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2018
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| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/18366 |
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| Sumario: |
The objective of this article is to test some theoretical hypothesis related to the competitive priorities (CP) and strategic decision areas (SDA) in manufacturing strategy (MS). As a main contribution it was identified acomplete set of PC respect to the previous studies; also, empirical evidence is provided about MS in the food sector. A study was conducted in 49 companies in the Caldas Region, Colombia. In CP their relative importance and the dominant management approach were identified (sand cone or trade-off). Regarding SDA, it was analyzed the relationship between their level of development and the company’s performance interms of their CP. The results corroborate diverse theoretical approaches, demonstrating that there is no a single way to address a manufacturing strategy. |
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