Priorities for competitiveness in the maquila industruy. Case studies
The market demands that industry should define priorities and strategies to satisfy their customers´ needs. This article constructs and applies a multi-criterion procedure for the maquila industry to define priorities from the standpoint of its customers, the major clothing brands in the US market:...
| Autor Principal: | Sarache Castro, William Ariel; Universidad Nacional de Colombia, Manizales |
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| Otros Autores: | Castrillón, Omar Danilo; Universidad Nacional de Colombia, Manizales, Giraldo, Jaime Alberto; Universidad Nacional de Colombia, Manizales |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Pontificia Universidad Javeriana
2011
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| Materias: | |
| Acceso en línea: |
http://revistas.javeriana.edu.co/index.php/cuadernos_admon/article/view/2602 |
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| Sumario: |
The market demands that industry should define priorities and strategies to satisfy their customers´ needs. This article constructs and applies a multi-criterion procedure for the maquila industry to define priorities from the standpoint of its customers, the major clothing brands in the US market: and it constructs an indicator to determine its position in the maquila market. Finally, it presents the results of a pilot study of 18 Colombian maquila businesses. |
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