Elementos de la cultura organizacional determinantes para el desarrollo e implementación de estrategias y creación de ventaja competitiva en las empresas
In order to identify elements of organizational culture that are crucial for the development and implementation of strategies and creating competitive advantage, it is part of a theoretical framework permitting verification in a company in goods and services industry, the importance of organizationa...
| Autor Principal: | Gómez Salazar, María Fernanda |
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| Otros Autores: | Gutiérrez Soto, Jean Paul |
| Formato: | info:eu-repo/semantics/article |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
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| Materias: | |
| Acceso en línea: |
0123-5834 |
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| Sumario: |
In order to identify elements of organizational culture that are crucial for the development and implementation of strategies and creating competitive advantage, it is part of a theoretical framework permitting verification in a company in goods and services industry, the importance of organizational culture when developing and implementing strategies. Each company is different and acts dissimilar way both internally and externally; therefore, the culture is different in each organization and, consequently, there is a variety of components that make up the organization and determine them is complex. For this reason, it requires a thorough investigation to identify these elements. |
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