Técnicas para la evaluación de mercado en la etapa de formulación de un proyecto

The objective of this project was to identify and define a technique that permits an evaluation of the market for processing projects based on the main elements of conceptual and practical kind arising from the investigation and analysis of physical and digital product literature sources. It has c...

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Autor Principal: Albarracín Bravo, Andrés
Otros Autores: Zamudio Garrido, Benjamín
Formato: info:eu-repo/semantics/bachelorThesis
Idioma: spa
Publicado: Universidad de San Buenaventura - Cali 2016
Materias:
Acceso en línea: http://hdl.handle.net/10819/3061
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Sumario: The objective of this project was to identify and define a technique that permits an evaluation of the market for processing projects based on the main elements of conceptual and practical kind arising from the investigation and analysis of physical and digital product literature sources. It has conducted an analysis of each of the common elements that apply to a market assessment consistent and detailed for the formulation of projects. The purpose of this research is the analysis of each of the elements of a market study in order to get the viability of the product or service.