Propuesta de diseño de marca olfativa para el programa de ingeniería industrial Universidad San Buenaventura Cali
The present work has as scope to show scent marketing potential, to do this it seeks to offer a design of olfactory brand image as an additional tool of differentiation strategy for the program of industrial engineering of San Buenaventura University of Cali.
| Autor Principal: | Bravo Chávez, Richard |
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| Otros Autores: | Ruano Hoyos, Mauricio |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2016
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/3312 |
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| Sumario: |
The present work has as scope to show scent marketing potential, to do this it seeks to offer a design of olfactory brand image as an additional tool of differentiation strategy for the program of industrial engineering of San Buenaventura University of Cali. |
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