Marca Rhinos
This project has led to the creation of a sportswear company with its own brand. The Rhinos brand will be focused on the production of sports garments, which aim to meet the needs of its market segment, endomorphic people and / or with anthropometric dimensions above the 95th percentile, encouraging...
| Autor Principal: | González Ojeda, Daniela |
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| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2017
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/3794 |
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| Sumario: |
This project has led to the creation of a sportswear company with its own brand. The Rhinos brand will be focused on the production of sports garments, which aim to meet the needs of its market segment, endomorphic people and / or with anthropometric dimensions above the 95th percentile, encouraging them to practice physical or sporting activities occasionally. Focusing every new project of the company on a novel and differentiating idea. The study that will be developed to present the proposal of creation of company begins with an investigation of the sport context and culminates determining an internal diagnosis of the organization, it will deal with subjects like the market to which the company is going to go, the predictable evolution of the same, The expected sales, and the viability of the business idea, in other words a business creation. |
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