Un acercamiento a la arquitectura de Facebook a partir de los usos y apropiaciones de adolescentes de sectores populares de Buenos Aires

This article discusses the uses and appropriations of Facebook which teens perform in popular sectors of Buenos Aires. From the description of the ten main functions of the platform, examples and analysis on how this population uses the site is provided. The methodology consists of co-presencial and...

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Autor Principal: Linne, Joaquín
Formato: info:eu-repo/semantics/article
Idioma: spa
Publicado: Universidad de San Buenaventura - Cali 2017
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Acceso en línea: 1794-192X
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Sumario: This article discusses the uses and appropriations of Facebook which teens perform in popular sectors of Buenos Aires. From the description of the ten main functions of the platform, examples and analysis on how this population uses the site is provided. The methodology consists of co-presencial and digital observations together with 20 in-depth interviews. Among the results it was highlighted that adolescents deployed strategic uses of the platform for selfpresentation and building a personal identity for their online profiles through performances of intimacy. By sharing personal content, especially with their close friends, they display an autobiography on their online profile through the daily practice of registering both their significant relationships as well as their cultural consumption. In turn, it argues that contemporary adolescents represent a “post-mail generation” that focuses most of their online activity on Facebook. Finally, it appears that the majority of teenagers observed were re-appropriated of the elements that the architecture of FB provides to develop their online identity, and that this skill is a result of the common experience of using the social network.