Implementación de un nuevo modelo de gestión estratégica (market-acces) para el laboratorio farmacéutico SANOFI que permita el desarrollo y defensa de las moléculas que ingresaron al nuevo plan de beneficios complementarios POS
The overall objective of this study is to implement a new model of strategic management ( Market-Access ) for the SANOFI pharmaceutical laboratory that allows for the development and defense of the molecules that were admitted to the new benefits plan complementary POS.
| Autor Principal: | Esguerra Martínez, Carlos Alberto |
|---|---|
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2018
|
| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/5505 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: |
The overall objective of this study is to implement a new model of strategic management ( Market-Access ) for the SANOFI pharmaceutical laboratory that allows for the development and defense of the molecules that were admitted to the new benefits plan complementary POS. |
|---|