Estudio de viabilidad para incursionar en el mercado caleño con “Crocanticas”, un pasabocas a base de arracacha
With the present Project we are looking for the viability in the market for a new snack made from arracacha with the objective of going into the market of Cali, knowing the deciding factors of the purchase, stablishing the proper methods for introducing the product, and lastly, determinating the loc...
| Autor Principal: | Astudillo Rivera, Carlos Ignacio |
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| Otros Autores: | Bustamante Monsalve, Gina Alexandra, Lozano Lenis, Jorge Enrique |
| Formato: | info:eu-repo/semantics/bachelorThesis |
| Idioma: | spa |
| Publicado: |
Universidad de San Buenaventura - Cali
2018
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| Materias: | |
| Acceso en línea: |
http://hdl.handle.net/10819/5509 |
| Etiquetas: |
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| Sumario: |
With the present Project we are looking for the viability in the market for a new snack made from arracacha with the objective of going into the market of Cali, knowing the deciding factors of the purchase, stablishing the proper methods for introducing the product, and lastly, determinating the locations and price in which it will be sold. |
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